A Cost2Profit campaign defines where your customer converts. It helps you track monetization of a specific product or service, which you feature on your website.
In case of affiliate networks, a campaign defines an affiliate link on which readers click to buy an external product or service. This affiliate link is where you earn commissions (either via a click, acquisition or lead). A Cost2Profit campaign allows you to track the conversion of your readers on the affiliate links.
If your business needs to interact with customers via a contact form, Cost2Profit can be of support. If readers need to send you a message via an online form, a Cost2Profit campaign can track the message submission via Contact Form 7, along with where your readers are coming from.
How to set up a campaign in Cost2Profit?
You can set up your campaign in a couple of easy steps.
Step 1: Click on add a campaign.
Step 2: Select or enter your website.
Step 3: Select or enter a group which the offered product/service from this campaign should roll up to. While not required, this field is recommended. It will allow you to better understand performance of products and services from similar or the same categories.
Step 4: Select or enter a cost source. A cost source defines where the traffic is coming from. For instance, a source can be a specific ad campaign on Facebook, Google or another external source.
This field is not required. Whether you assign a cost source or not depends on your individual needs.
Assigning a cost source will allow you to not only track traffic from external websites to actual monetization, but also hard-code cost attribution.
Let’s break this down to understand better. Let’s assume that you run a website that reviews savings accounts across different banks. You launched a Google Ad that features a savings account from Santander Bank. The landing page for this Google Ad is your site that compares various bank accounts, including Santander Bank. If you assign a cost source to your campaign, the monetization and cost will record only if your customer converts on a link for Santander Bank, after having clicked on a Google Ad. The monetization and cost will not record if your customer clicks on any other offer.
On the other hand, when you leave a cost source unassigned, if a customer comes from a third party site, the monetization will record from ANY conversion, as long as there is a campaign for all products and services on that page.
You can read more about the cost source here.
Step 5: The field “name” is a place for the name of your campaign.
Step 6: URL is a place for an affiliate link from your affiliate network. Important: each affiliate link must include an empty parameter at the very end of the link. Check with your affiliate program for options. Some of the most popular parameters include the following: &epi= &uap= &ref1=. The link should look like the following, e.g. “https://affiliate-network.com?a=fcqsmy&i=o1m3qb&epi=”.
In order for C2P to process information, you need to set up a postback in your affiliate program. If you are adding your campaign for the first time, make sure to set up a postback in your affiliate network. The postback will allow you to monitor leads and conversions real time.
Step 7: The status should always be set to HTTP/1.1 301 Moved Permanently. For more advanced users, please talk to us.
Step 8: The field “remarks” serves as a place for any comments or annotations.
Step 9: Campaign bid defines the type and amount of monetization:
- CPA: if you earn per each conversion (acquisition), you want to select “CPA” along with the value the affiliate network pays you for each conversion/acquisition on the specific product/service.
- CPC: if you earn per each click, you want to select “CPC” along with the value the affiliate network pays you for each click on the specific product/service.
- CPS%: if you earn a % commission of each sale, you want to select “CPS%” along with the value the affiliate network pays you for each sal on the specific product/service. You should use CPS% only if your affiliate partner submits the value of each transaction in the parameter “val=”. Make sure that this parameter is present in the affiliate link.
At this point, you should come to an end, and your final result should look similar to the outcome below.
Just a couple of reminders:
- The URL field is for the URL provided by your affiliate network. Remember to append one of the empty parameters such as &uap=, &epi= or &ref1= so that you can start tracking performance in Cost2Profit.
- The “Affiliate link to the campaign” is what links tracking in Cost2Profit and your affiliate network. This is the link you should use on your website for the offer. You are welcome to use one of the integrated plugins (Affiliate Links or Pretty Links) to further customize the link.