After you have set up your campaign in Cost2Profit, it is now time to set up a cost source.

A cost source helps you track monetization and spend from a specific source of traffic. A cost source can be a social media platform (where you spend money to advertise), another website or an offline flyer, to name just a few.

Why do we call this a cost source? It’s because this is typically the platform you pay to feature your ad, linking to your website with an affiliate offer.

How to set up a cost source in Cost2Profit?

You can set up your cost source in a couple of easy steps.

Step 1: Click on add source.

Step 2: Insert an ID for the cost source. An ID is a short string of letters or numbers, which will allow for an identification of where exactly the traffic comes from, e.g. “ForbesTopBannerPage2.” A source of traffic can be a very specific location, such as a top banner ad on the 3rd page of an online magazine.

Step 3: Choose a name to quickly recognize the cost source.

Step 4: Select a type of the cost source. You can choose from a variety of options from social media, Google ads to offline and other websites.

Step 4:Cost source bid is how much you pay when a user on the external site takes an action.

  • Cost per day: if you pay for advertising a specific amount each day, you want to select this option, with a dollar amount for each day your campaign runs.
  • CPC: if you pay when a user clicks on the ad, you want to select this option, with a dollar amount you pay for each click. Typically, CPC can be “fixed,” but sometimes it can be an average.
  • CPA: if you pay when a user actually converts (on the affiliate link on your website, after clicking through), you want to select this option, with a dollar amount you pay for each conversion.
  • Lump sum: if you pay a lump sum for a specific type of advertising (e.g. an agreed amount for mailers, mailing list or something else), you want to select a lump sum that covers the entire period of advertising.

Step 5: Date from and date until specify the beginning and end dates of the campaign.